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Why plastic might not be fantastic
Mon 14 May 2007
Retail Eyes has found that 85% of pub goers believe a drink served in a plastic cup is worth less than one served in a glass. And 73% of survey respondents would either be less likely to visit, or completely stop visiting, a pub that served drinks in plastic cups.
As a patron’s frequency of visits increases, the likelihood that they would not visit a pub that switched to plastic increases as well, with a third of daily drinkers saying they would definitely not visit a pub that used plastic. Less than 0.5% of patrons would definitely visit a pub that served in plastic.
Intriguingly, 62% of respondents are very aware, and 35% are at least partially aware, of the actual glass used for different types and brands of drinks. This includes, shape, size, and material, and people remember glasses for certain brands such as Stella or Staropramen more often than unbranded ones. In addition, more of the males surveyed were aware of the nucleation and temperature benefits of glass.
The survey of 4,406 UK consumers also asked how patrons would react if their local decided to switch from glass to plastic. While 52% would be ‘understanding’, more than 56% would be ‘disappointed’ at the decision. 32% of respondents stated their reaction would be ‘negative’, and only 15% said it would be ‘positive’. Nearly 17% would be ‘unbothered’, and 16% said the decision would make them feel more secure, while 22% said the decision would make them feel ‘patronised’.
“This research demonstrates that the debate of plastic versus glass is actually a very passionate issue for the vast majority of pub goers,” commented Tim Ogle, Marketing Director, Retail Eyes. “While there is clearly a safety issue at stake, the current perception of a change to plastic cups is likely to have a negative effect on trade”
As a patron’s frequency of visits increases, the likelihood that they would not visit a pub that switched to plastic increases as well, with a third of daily drinkers saying they would definitely not visit a pub that used plastic. Less than 0.5% of patrons would definitely visit a pub that served in plastic.
Intriguingly, 62% of respondents are very aware, and 35% are at least partially aware, of the actual glass used for different types and brands of drinks. This includes, shape, size, and material, and people remember glasses for certain brands such as Stella or Staropramen more often than unbranded ones. In addition, more of the males surveyed were aware of the nucleation and temperature benefits of glass.
The survey of 4,406 UK consumers also asked how patrons would react if their local decided to switch from glass to plastic. While 52% would be ‘understanding’, more than 56% would be ‘disappointed’ at the decision. 32% of respondents stated their reaction would be ‘negative’, and only 15% said it would be ‘positive’. Nearly 17% would be ‘unbothered’, and 16% said the decision would make them feel more secure, while 22% said the decision would make them feel ‘patronised’.
“This research demonstrates that the debate of plastic versus glass is actually a very passionate issue for the vast majority of pub goers,” commented Tim Ogle, Marketing Director, Retail Eyes. “While there is clearly a safety issue at stake, the current perception of a change to plastic cups is likely to have a negative effect on trade”
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